Snapchat Statistics For 2025 | Ultimate List For You
Ever wondered how many snaps are shared each day? With billions of messages exchanged daily, Snapchat remains a dominant player in the social media landscape.
Understanding Snapchat statistics is crucial for marketers and users alike, as it reveals the platform’s influence and user preferences.
From engaging with innovative features like Snapchat planets to exploring the phenomenon of snap planets, this information is key to leveraging the app effectively.
Global Snapchat Stats
- Every minute, 2.1 million snaps are made on Snapchat.
- Snapchat has 443 million users who log in daily.
- Snapchat can reach 708.7 million people with ads, which is 8.6% of the world’s population.
- Pakistan ranks third with 31.93 million Snapchat users.
- In Europe, 99 million users open Snapchat daily.
- Snapchat ads can reach 8.6% of people aged 13 and older.
- The biggest group of Snapchat users is males aged 18 to 24.
- Snapchat is the 9th most popular social media app worldwide.
- About 48.4% of Snapchat users are female, and 50.7% are male.
- India has the most Snapchat users at 202.51 million, followed by the U.S. with 106.7 million.
- Snapchat received a score of 74 out of 100 for consumer satisfaction.
- The average user opens the app about 154 times each month.
- Snapchat gets 14 billion video views every day.
Global Snapchat Advertising Stats
- Snapchat ads can reach 708.7 million people.
- Snapchat can connect with 8.6% of people aged 13 and older.
- India has the largest reach with 208 million people.
- Australia ranks 15th with a reach of 8.3 million people.
- The ad audience is made up of 48.4% females and 50.7% males.
- Snapchat ads reach 12.7% of all internet users.
Snapchat’s ad audience by age and gender:
Ages 13–17:
Female: 9.5%
Male: 8.8%
Ages 18–24:
Female: 17.2%
Male: 19.9%
Ages 25–34:
Female: 11.4%
Male: 13.4%
Ages 35–49:
Female: 8.3%
Male: 5.5%
Ages 50+:
Female: 2.6%
Male: 1.4%
Australian Snapchat Stats
- In 2025, Snapchat will be the sixth most-used app in Australia.
- Android users open Snapchat 619 times a month, making it the most frequently used social media app in Australia.
- Snapchat ads reach 30.8% of the Australian population and 31.7% of all internet users.
- 3.7% of people aged 16 to 64 say Snapchat is their favorite social media app.
- 33% of users check Snapchat at least once a day.
- Australian users spend an average of 16 hours and 26 minutes on Snapchat each month.
- Snapchat can potentially reach 8.27 million people with ads in Australia.
Countries With The Greatest Reach On Snapchat
- India: 208 million
- USA: 106 million
- Pakistan: 37 million
- France: 28 million
- Saudi Arabia: 25 million
- U.K.: 24 million
- Germany: 22 million
- Egypt: 20 million
- Nigeria: 20 million
- Iraq: 18 million
- Australia is 15th with 8 million
Conclusion
The Snapchat statistics reveal a dynamic platform that continues to attract a younger audience with its unique features. Users enjoy sharing fleeting moments through snaps and stories, which contributes to its popularity.
The engagement rates are impressive, showing how users interact with content daily. As we see these trends evolve, it’s clear that Snapchat is not just a passing phase but a significant player in social media.
Stay updated with the latest Snapchat statistics to understand how this app can benefit your social strategy.
FAQs
Can businesses use Snapchat?
Yes, businesses can create ads and engage with customers on Snapchat to promote their products and services.
How does Snapchat make money?
Snapchat makes money mainly through advertising, selling ads to brands that want to reach its users.
Is Snapchat safe for kids?
Parents should monitor their children’s use of Snapchat, as it involves sharing photos and videos that can be seen by others.
