How to Do a Giveaway on Snapchat Using the Right Tools

Snapchat may not be the first social platform that comes to mind for giveaways, but it should be. With over 750 million users and a strong Gen Z presence, Snapchat offers one of the most direct and creative ways to engage your audience. If you’re looking to increase brand visibility, drive engagement, or grow your follower base, run giveaways online – launching a contest is a proven strategy.

But unlike static platforms, Snapchat’s disappearing content and real-time interaction require a different approach. To manage everything smoothly and efficiently, you need a specialized Snapchat giveaway tool that supports automation, multi-platform integration, and smart entry tracking.

Why Snapchat Giveaways Work

Snapchat is built for rapid, visual interaction. Its story-based format encourages users to pay attention, take action quickly, and share with friends—three behaviors that align perfectly with a giveaway campaign.

Here’s why Snapchat giveaways are so effective:

• Highly engaged Gen Z audience
• Real-time and interactive story formats
• Viral potential through user-generated content
• Low brand competition compared to Instagram or TikTok
• Strong cross-platform promotion possibilities

By leveraging these benefits with a structured giveaway, brands can reach thousands of users organically in just a few days.

Features to Look for in a Snapchat Giveaway App

Managing a contest manually on Snapchat can be a logistical nightmare—especially when entries involve screenshots, Snaps, or links that vanish in 24 hours. A robust Snapchat giveaway app helps you run the campaign efficiently and gather all entries in one place.

A reliable platform like Socialman allows you to:

• Collect and verify entries from Snapchat, Instagram, TikTok, and YouTube
• Create branded landing pages and opt-in forms
• Set custom actions like “Follow on Snapchat” or “Submit a Snap”
• Randomly pick winners with built-in filters for fake accounts or duplicates
• Embed quizzes or polls to make giveaways interactive

This combination of automation and flexibility makes it easier to launch and scale your campaigns while staying compliant and fair.

Creative Snapchat Giveaway Ideas That Drive Results

With the right structure, your Snapchat contest can do more than just give away a prize—it can generate viral visibility, deepen audience engagement, and build brand loyalty.

Here are a few proven ideas that work especially well with tools like Socialman:

Multi-Platform Entry Contests

Snapchat is a great starting point, but combining it with other platforms like Instagram, TikTok, or YouTube expands your reach. With Socialman, you can create a single contest that requires users to complete actions across several platforms—such as following your Snapchat account, watching a YouTube video, or commenting on a TikTok post.

This type of giveaway increases your footprint while keeping all entries organized in one dashboard.

Branded Quizzes and Polls

Instead of asking for just a follow or a snap, why not make the entry process fun and educational? Add a quiz about your products or a poll about your audience’s preferences. For example:

• “Which of our flavors would you try first?”
• “Guess the release year of our first product.”

This boosts brand familiarity while making users feel more involved—and thanks to platform features, it’s easy to implement.

Custom Filter or Lens Challenges

Snapchat’s AR filters and lenses make for visually rich content. Launch a contest asking users to use your custom lens in a Snap and tag your account or upload a screenshot to your giveaway entry form. These challenges tend to go viral quickly and work great for promoting new product launches or events.

Story-Based Entry Tasks

Ask participants to watch your Snapchat story, screenshot a keyword or image, and submit it through your contest page. These “easter egg” style campaigns encourage full story views and reward attentiveness—ideal for boosting visibility.

Scavenger Hunts Across Platforms

Hide clues in your Snapchat stories and across Instagram or TikTok, and ask users to submit answers via your contest form. Scavenger hunts add a fun, gamified twist and encourage multi-channel participation while keeping users engaged longer.

How to Do a Giveaway on Snapchat Step-by-Step

If you’re wondering exactly how to do a giveaway on Snapchat, here’s a simple breakdown:

1. Choose a goal — Grow followers, increase story views, or drive traffic.
2. Pick a prize — Make sure it’s relevant and desirable to your audience.
3. Design your campaign — Use a Snapchat giveaway app to create a branded entry page, quiz, or Snap submission form.
4. Promote your giveaway — Use your other social channels and email list to drive traffic.
5. Verify entries and pick a winner — Let your giveaway tool automate the process to ensure fairness.
6. Follow up — Announce the winner, share results, and invite participants to stay connected.

A streamlined approach using an automation tool not only saves time but also improves credibility and compliance.

Final Thoughts

Snapchat offers a dynamic, underutilized space for creative giveaways—especially when paired with the right technology. Whether you want to boost engagement, attract new followers, or increase brand awareness, running a well-structured campaign is one of the fastest ways to get there.

Using a platform like Socialman helps you simplify execution, track entries from Snapchat and other platforms, and ensure everything runs smoothly from start to finish.

For brands ready to take advantage of Snapchat’s unique engagement potential, now is the perfect time to explore the power of giveaways.